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jordan ong
We chose Ghostboy Club as it resonated with many youths for its Y2K imbued take on sustainable fashion.
A school project on small sustainable fashion labels in Southeast Asia. My team and I selected Ghostboy Club, a Malaysian upcycling brand that has captured the zeitgeist of youths and their collective nostalgia for the past they yearn to “re-live”. I was directly responsible for the graphic design and layouts, typography, photography, art direction and concept, managing multiple roles throughout the project.
Ghostboy
Club
My group and I were tasked to create a brand campaign for a sustainable fashion label in the Asia-Pacific region to accomplish goals that were important for the aforementioned brand to flourish.
We tried to elevate the Y2K aesthetic whilst staying true to its foundations, superimposing our models upon surreal backdrops
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